{"id":175,"date":"2019-01-31T09:45:25","date_gmt":"2019-01-31T08:45:25","guid":{"rendered":"https:\/\/adelinarossano.com\/?p=175"},"modified":"2019-01-31T09:45:25","modified_gmt":"2019-01-31T08:45:25","slug":"3-things-to-consider-before-going-global","status":"publish","type":"post","link":"https:\/\/www.adelinarossano.com\/en\/3-things-to-consider-before-going-global\/","title":{"rendered":"3 things to consider before going global"},"content":{"rendered":"

Does it make sense to go global?<\/h2>\n

Your business reached a good success in your home country and you are thinking about expand it abroad. Or maybe, you sell services and believe your offer can suit also different audiences needs in different countries. Dreaming is legitimate, but let\u2019s stick to the truth for a moment: before taking the leap, let\u2019s do a few considerations.<\/p>\n

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  1. Going global opens to an infinite series of opportunities<\/strong>, but it may also involve many risks.<\/li>\n
  2. Does it make sense for your business to go global?<\/strong> Do the potential benefits arising from such a choice overcome the estimated costs?<\/li>\n
  3. Does your business\/company have the necessary resources and skills to enter a new market and register gains?<\/strong><\/li>\n<\/ol>\n

    Let\u2019s see 3 things to consider before going global: they may help you understand if it is the best option for your business.<\/p>\n

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    1. \n

      RESEARCH AND PLAN<\/h3>\n<\/li>\n<\/ol>\n

      Research<\/h4>\n

      Before expanding into a new market, do the math. Try to understand how your chosen market operates, who are your competitors, what is the demand<\/strong> (if any) of your product\/service and if you need to make any modifications to your offer<\/strong> based on such parameters as well as on any regulations in force in the relative country. In fact, some countries require compliance to special quality, safety, and technical measures, for instance.<\/p>\n

      Talking about modifications, consider how much it will cost to adapt your offer<\/strong> to the target market and evaluate if such work will pay off.<\/p>\n

      Plan<\/h4>\n
      How will you enter the market?<\/h5>\n

      You may choose between:<\/p>\n