{"id":1493,"date":"2022-05-17T15:41:50","date_gmt":"2022-05-17T13:41:50","guid":{"rendered":"https:\/\/adelinarossano.com\/?p=561"},"modified":"2022-05-17T15:41:50","modified_gmt":"2022-05-17T13:41:50","slug":"what-is-localization-and-why-it-is-important-for-your-business","status":"publish","type":"post","link":"https:\/\/www.adelinarossano.com\/en\/what-is-localization-and-why-it-is-important-for-your-business\/","title":{"rendered":"What is Localization and why it is important for your business?"},"content":{"rendered":"\n

Are you looking to expand your client base to other countries?<\/strong> Or maybe you are thinking about targeting clients in your country who speak another language?<\/p>\n\n\n\n

Whether you are selling digital products or services (software, apps, info-products, etc.), you should consider having your communication material localized<\/strong>.<\/p>\n\n\n\n

Localization is the process of adapting your content or product to make it available for a different local audience\/market<\/strong>, taking into account the different language and cultural context of that audience.<\/p>\n\n\n\n

Localization involves translation, but not only<\/strong>: it may refer also to adapting tone, currencies, punctuation, colours, symbols, and direction of the text.<\/p>\n\n\n\n

Moreover, it requires great attention to detail and accurate target culture knowledge by the translator.<\/p>\n\n\n\n

The aim is to make the localized content sound original<\/strong> as if it were a product\/content of the local market, language, and culture.<\/p>\n\n\n\n

Why localization is important for you<\/h2>\n\n\n\n

IT HELPS YOU TO REACH MORE MARKETS AND MAKE MORE SALES<\/strong><\/h3>\n\n\n\n

One of the key findings of the last CSA Research is that \u201cif a company chooses to not localize the buying experience they risk losing 40% or more of the total addressable market\u2014the consumers that prefer selecting and buying products at local-language sites. While they may want the products or experiences on the English-language site, most would rather think, act, and buy in their own language.\u201d<\/a><\/p>\n\n\n\n

If you look at this research (and many others) findings, you will understand that localization is a great tool to reach millions of potential clients<\/strong>. English is one of the top ten languages in the world, but the majority of speakers do not speak it as a native or second language.<\/p>\n\n\n\n

Content\/product localization enables you to overcome cultural and linguistic barriers<\/strong>, speeding up the acquisition of new clients and the penetration of a new market.<\/p>\n\n\n\n

IT HELPS YOU TO IMPROVE BRAND LOYALTY<\/strong><\/h3>\n\n\n\n

By localizing your content, you will show your prospects you care about them and their needs<\/strong>. This will enable you to gain their trust. Moreover, having their needs satisfied they will be more likely to recommend your products\/services.<\/p>\n\n\n\n

How to localize<\/h2>\n\n\n\n

The localization process involves several steps and decisions to be taken strategically beforehand<\/strong> which involve, among others:<\/p>\n\n\n\n